The former Leaf UK Chewits factory on Virginia Street in Southport is demolished, on February 26, 2008. Photo by Gareth Jones

Denise Lohman said: “My dad worked there in the late 70s and then again in the 80s. He was a shop steward.” The Leaf UK (Chewits) factory on Virginia Street in Southport on January 10, 2006 Picture by Gareth Jones Gerry Dolan who drove one of the Holland's tankers for the factory in Southport, which carried glucose for the sweets. Photo by Gerry's daughter Barbara Dolan Ice Cream Chewits, originally released in 1989, were re-introduced in 2009 following an online petition. Later, Opal Fruits brought out their own brand of chewits with exciting new flavours [9] and demand expressed on Facebook [10] and Bebo. [9] Television advertising [ edit ] The new-look Chewie the Chewitsaurus, introduced in 2009. In the late 1990s, Chewits experimented with ads showing multiple newscasting dinosaur puppets. The catchphrase advice at the close of each 'broadcast' was to "do it before you chew it". This style of ads was relatively short-lived for Chewits.

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Jo Barton said: “I used to love driving past the Chewit factory on Virginia Street and smelling strawberry Chewits, it was a tiny slice of heaven and I was gutted when the factory was closed down!”

In 2003, after a further shift in advertising agencies, a new ad was aired showing a wide range of animals auditioning to be the new face of Chewits. The ad announced the return of the iconic dinosaur Chewie mascot, now dubbed 'Chewie the Chewitsaurus'. [12] The sweets are suitable for children, but it is important to supervise them while they enjoy the sweets and ensure that they do not consume too many at once. Some sweets may contain small objects that could pose a choking hazard, so it is important to take appropriate precautions. Lorraine Dewhurst said: “We used to live across the road. Always got a bag of toffee for the kids.” “I used to love driving past and smelling strawberry Chewits, it was a tiny slice of heaven" In late 2019, a new design was introduced for Chewie, with a mottled paint effect on the colours, and more exaggerated mouth and teeth. [14] Social media [ edit ]Visit our FAQs to get answers to our most frequently asked questions. And if what you’re searching for isn’t there, reach out to us! We’re happy to help. Here is a comprehensive list of all our products and the flavours they’re available to buy in: Chews Core Range I was on fizzy Chewits and the highlight was getting M&S double Devon rejects from the factory shop.” When the popularity of these Chews grew, they went international and expanded even more. And from time to time, there are even limited edition flavours on sale, too. Michelle Mawdsley said: “My Grandad worked there and lost the end of his finger in a toffee machine. He was an engineer I think. I remember going to a party for the kids once, might have been Christmas.”

Chewits signs Lawrence Dallaglio to give children a sporting chance", Marketing, accessed September 30, 2009Cheryl Hindley said: “I too worked at this delicious emporium of filling enducing fabulousness. I had my 16th birthday there and remember other work colleagues clubbing together to present me with a lovely card and a very beautiful silver bracelet. Lisa Sullivan said: “I worked in what was called ‘The Sin Bin’, bagging up loose Chewits all day long, during my summer holidays from college. Tutti frutti are still my favourite today.”

In 2009, Chewits launched a programme to help young sporting hopefuls ahead of the London Olympics in 2012. The Chewits Young Sporting Ambassador programme provides financial support and coaching to sponsored athletes. [20] Chewits have been involved in a range of promotional activity over the years including the Chewits log flume at Pleasureland in Southport. More recently, Chewits have sponsored several sport and activity-related programmes for children in the UK.

Sean Connolly said: “My mum worked there when we were small children, as an extra job to buy our Christmas presents.” Don’t forget about your fluffy friends! Give them something to chew on with our dog chews. Some of them will help your dog’s dental health, while others are just delicious.