Kellogg's Multi-Grain Start, 375g

Product Information

The suspected chemical that caused the illnesses was 2-methylnaphthalene, used in the cereal packaging process. LaMothe to improve, which primarily involved approaching the demographic of 80 million baby boomers rather than marketing children-oriented cereals. Find out more about our responsibly soured corn initiatives for Kellogg's Corn Flakes breakfast cereal at www. Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled Cheerios but was chocolate-flavored. This cereal had been developed with the help of the Kellogg Company by the CIA Tibetan Task Force's team doctor, Edward 'Manny' Gunn, who had taken on the problem of finding a ration that would provide the energy the guerrillas needed to operate in these extremes of altitude and temperature.

The resulting legal battle, which included a trial that lasted an entire month, ended in December 1920 when the Michigan Supreme Court ruled in Will's favor. Significant salt reductions have already been made, with Kellogg reducing salt in UK cereals by 58 per cent since 1999. It and its associated products Frosted Flakes and Rice Krispies were also major sponsors for the PBS Kids children's animated series Dragon Tales. Kellogg's frequently partners with the Olympic Games to feature American athletes from the Olympic Games on the packages of their cereal brands. Kellogg's also introduced new products, including Crispix, Raisin Squares, and Nutri-Grain Biscuits, and reached out internationally with Just Right aimed at Australians and Genmai Flakes for Japan.The ultimate Valentine's Day countdown - here are 10 romantic gestures to help sweep your partner off their feet! Oli Morton, Kellogg UK, managing director, comments: “Kellogg has a long tradition of helping improve the nation’s diet – from pioneering high fibre foods in the early 1900’s to adding folic acid to our products in the 1970s; from launching a long-term salt reduction plan in the late 1990s, to adding vitamin D to all our kid’s cereals in 2000s.

Kellogg's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its UK headquarters. There is considerable disagreement over who was involved in the discovery, and the role that they played.

In 2016 an ad telling UK consumers that Special K is “full of goodness” and “nutritious” was banned. But with cereal such a staple part of people's breakfast - with a staggering 14million people eating it daily - it's no wonder old products are missed dearly. Kellogg’s sets up breakfast clubs in British schools to help provide every child with a great start to the day. In Talking Tony, Tony the Tiger, one of Kellogg's most famous mascots, would be the main and only character in the game.

Here we round up some of the cereals we loved to tuck into before going to school that have sadly ben discontinued - be sure to let us know your favourite in the comments below. Kellogg's is a sponsor of USA Gymnastics and produced the Kellogg's Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States. Kellogg's Corn Pops were everywhere in the UK after being introduced in 1993, however by 2004 the 'You can't stop a corn popper popping more corn' flakes were discontinued in the UK but are still readily available as they can be imported from the USA. From 1969 to 1970, the slogan “Kellogg's puts more into your day” was used on Sunday morning TV shows.

On June 3, 2010, Kellogg's was found to be making unsubstantiated and misleading claims in advertising their cereal products by the Federal Trade Commission (FTC). The honey-flavoured sugar-coated cereal was to see a big change in 2014 when it changed its name to Honey Monster Puffs and also the original recipe to include less sugar and more honey. It will also no longer run any children’s on-pack promotions on Kellogg’s Frosties, in recognition of the fact that this cereal now tends to be eaten by more adults than children in the UK. Although there is another version of Froot Loops available in the US, the UK variation was originally introduced back in 2012 and differed greatly from its American counterpart.