Modern Baker Superloaf, 800 g

Product Information

As our first ‘Alternative-Nutrition’ product on a supermarket shelf, SUPERLOAF, is a loaf of bread, people naturally assume we’re a food company. But we’re not. We’re a nutrition business, we innovate alternative nutrition solutions for Ultra-Processed Foods. A seaweed wild-harvested in the Hebrides and a rich source of plant micronutrients. Its key role in boosting immunity is reducing blood sugar release, as well as being a natural source of iodine. The launch of the Superloaf comes at a time when consumer interest in the role of immunity in diet is at an all-time high, prompting a growing number of brands to sell their products on the basis of immunity-supporting claims. Modern Baker’s potential partners going forward are food manufacturers and businesses that can “see beyond HFSS” to a point where “food nutrition starts to become the currency”, he added.

Spector maintains that the wider the variety of plant fibre you eat, the healthier and “more diverse” the bacteria in your gut will be. He suggests eating 30 different types of fruit and vegetables per week, including nuts, seeds and herbs. A strong immune system is nature's way of protecting you from ill-health. so, another hidden superpower is our selected mix of the many micro-nutrients we need to support our immune function.Another way in which Sourhouse is encouraging American and Canadian bakers ‘to sourdough’ is by giving away free sourdough starter. The project is scaling up slowly with the goal to give away 5,000 starters by the end of 2024.

We see the importance and value in Real Bread being made from a small list of ingredients and we are proud to have it as part of our Silver and Gold Food for Life Served Here Awards,”​ said Sophie Pritchard, business development manager for Food for Life. Modern Baker takes a “health-plus” approach, Campbell noted, meaning its development is more about the ingredients added in and what benefits they offer as opposed to a “health-minus” approach of taking ingredients out. As such, Campbell explained the business had to “step out of the HFSS, traffic light and Eat Well plate structure because it doesn’t savour better nutrition”. I love looking after myself, something I didn’t do prior to my breast cancer diagnosis. For me, everyday involves some sort of exercise whether that be just a dog walk, reformer pilates, yoga or some hiit training. Eating right is also crucial for me. It’s important for us as a team to reap what we sow, which means ensuring our bodies are fueled with the right nutrition. We are proud to have been key to the development of Superloaf and to now offer this innovative new product developed specifically to support gut health. We are sure our customers are going to love it,”​ said Alexander Vasis, senior bakery buyer at M&S. The Great Britian Nutrition and Health Claims Register includes none specific to sourdough fermentation, meaning it’s not legal to make a nutrition or health claim that isn't on the register.​What is true for you might not be for someone else. The very real reaction of your body to eating a slice from a loaf might differ to that of another person eating a slice from the same loaf.​ Eating probiotics, such as live yogurt, unpasteurised artisan cheese and fermented foods, also encourages the growth of microbes. But it hasn’t been proven that they reach the gut. The advice in Spector’s book, Spoon-Fed, is to limit ultra-processed foods, sugars, sweeteners and preservatives, as they have been found to “reduce the diversity of bacteria” in your gut.