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Go Straight Pro Digital Hair Straightener with Active Infusion Technology

£9.9£99Clearance
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This gadget worked like a pro; it has a super smooth glide with zero snag, and the slightly longer plate allowed me to include a bit more hair in the iron per pass without compromising the effectiveness, which ultimately saved me time. The floating plates are more versatile than the standard, static plates on many other irons—they compress just the right amount of hair to create smooth and straight styles or a subtle curve at my ends. This model’s beveled edges also allowed me to masterfully create waves or curls. After using the GHD Platinum Plus Styler consistently for over a year, I still appreciate the same features I raved about from day 1. The fast, even heat-up time still takes just 20 seconds, which is critical when I’m trying to go for a sleek, pulled-together look while running late. The flexible, coated ceramic plates never snag and always leave my hair looking shiny. This Chi flat iron doesn’t have multiple temperature options, but it does have an under 30-second heat-up time and extra-long (over 10 feet) swivel cord that gives you extra reach while styling. Most importantly, it has gloriously smooth ceramic plates with beveled edges that make it a nimble tool for creating everything from pin-straight styles to polished curves at the ends of hair.

Plate material: Ceramic | Plate size: 1 inch x 3.5 inches | Temperature: 392 degrees Fahrenheit | Weight: 14.7 ounces | Cord length: 10 feet 11 inches | Warranty: 2 yearsTo gauge maneuverability, I measured factors such as weight, cord length and swivel. These contribute to the overall ease of use of the tool. Another important criteria is temperature. I considered heat-up time, temperature control variability, accuracy and whether the iron has temperature memory and automatic shut-off. Amika The Confidante Moisture Maintenance Styler: I loved the digital display and interior button size and placement, but this model snagged my hair and the hinge pinched my palm while using it. Tourmaline straighteners are ceramic or metal irons that are coated with the mineral for a smoother finish and better glide. “They’re great for most hair types and for people looking for smoothness and to fight frizz,” says Henry. “The coating allows the flat iron to glide through the hair without pulling or snagging.” Another key factor to consider is plate width. “A 1-inch plate is traditional and works best on all hair types,” says Henry. “It’s excellent for short hair or for use around the hairline or bang area. Larger plates are best for long hair and can save time, as they cover more of the section at once.” Temperature Settings Clayton Hawkins is a celebrity hairstylist who has worked with Olivia Rodrigo, Rachel Zegler, and Jenna Ortega.

I found this compact model to be lightweight, comfortable to hold and easy to maneuver. Its combination of floating plates and rounded barrel helped serve two purposes: avoiding dreaded crimp marks when trying to style hair close to the root and doubling an adept straightener and curling iron alternative. It’s great for touching up second-day hair, especially face-framing pieces or flyways at the roots. It also comes with a heat-resistant travel pouch, and has a 360-degree swivel cord, universal voltage and auto shut-off after 30 minutes. Rachel Lee Wright is a pro makeup artist whose work can be seen in i-D, Dazed, and Another Magazine. Justine Marjan is a celebrity hairstylist whose clients include Camila Cabello, Ashley Graham, and Shay Mitchell. While testing, I considered four principal criteria: maneuverability, temperature, performance and ... [+] extra features. Molly Calhoun For Forbes verifyErrors }}{{ message }}{{ /verifyErrors }}{{

Some straighteners come with heat-resistant mats or gloves, which are helpful for keeping countertops or fingers from getting singed. A storage pouch is another plus. If you travel a lot, look for an iron with universal voltage to allow you to use it abroad. In testing, it only took 20 seconds for the iron to beep and indicate it was ready. To use this tool, you press the button on the inside of the smart styler, and it heats to 365 degrees. “This standard setting is the ‘sweet spot’ where the heat can break down the hair just enough to mold it into shape and fight frizz without burning it or causing damage,” says Henry. “Maintaining this slightly lower temperature ensures your hair will be healthy, straight and tremendously shiny.” While straightening, predictive sensors in the plates monitor heat 250 times per second to make sure the iron doesn’t overheat and potentially singe your hair.

Harry Josh Cordless Ceramic Styling Iron: This straightener was a standout due to the smooth glide of its nano silver tourmaline floating plates, three heat settings and the fact that it gets 40 minutes of full power from a single charge. It straightened well, but only after two to three passes per section. It took 70 seconds to reach its middle heat setting—longer than non-cordless models by about 45 seconds—and the exterior placement of the power and heat settings button was just where my hand gripped the barrel, making it very easy to accidentally change the setting. When rating irons, I considered four principal criteria. Two criteria—material and plate size—were noted in detail but not considered in the ultimate rating. That’s because material, whether ceramic, tourmaline titanium or some other metal, is something that is often selected based on hair type and needs (more on this in our “How To Choose A Hair Straightener” section below). Similarly, the best plate size for each individual is usually determined by hair length. I tested 22 flat irons that—while they’re solid options—didn’t make the cut. Read more on my findings below.Revlon Double Straight Copper + Ceramic Dual Plate Iron: This is an easy-to-use iron, but despite reaching high heat it didn’t leave my hair super smooth because the floating plates were only on one side of the tool. Plus, the short, 6-foot cord made the iron difficult to maneuver. Takisha Sturdivant is a celebrity hairstylist whose clients include Kerry Washington, Ariana DeBose, and Storm Reid. Why We Love It: Celebrity hairstylist and GHD ambassador Justine Marjan says she loves the GHD Unplugged. “Not only does this cordless styler make touch-ups on set and red carpets possible, but it’s small and lightweight enough to fit in a purse. I love how discreet it is when I’m traveling and that I can truly touch up my hair anywhere without sacrificing the styling power of other GHD hot tools.” The flat iron is designed for 20 minutes of cordless styling, along with a portable charging cable. The straightener is also a favorite of celebrity hairstylist Charlotte Mensah—noting that it’s especially suited for those on the go or to leave afro-textured hair smooth and soft. “It’s great for topping up a sleek look after traveling or creating curls for a night out. I love its light and portable design.”

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