Looking for a crowd pleaser? You can’t go wrong with a curved hardtop lunch box featuring an embossed unicorn design. Not only is it super pretty but also extremely functional too; featuring a handy drinkbottle holder, carry handle and adjustable shoulder strap. With hardtop lunch boxes that look this good you can’t help making all the kids in the school yard jealous. Nintendo of America's former director of corporate communications Beth Llewelyn recalls how the purple colour of its new home console only made the battle against Sony and Microsoft harder at the time. My favourite one would have to be the red Char Gundam GameCube from Japan, its colour of red is striking and I am just a fan of Gundam so I may have a bias.

It wasn’t that you couldn’t bring out hardware that was a different colour, it was just a very… ‘female’ looking colour. It just didn’t feel masculine, I think. I remember us being very nervous at E3 that we were going to get bad press purely based on the colour.”

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