Using the wand, I raked the mascara through my lashes, making sure I started right at my lash line. I like to apply one coat of mascara to each eye, let it set a little bit, and then go in with a second layer. As mentioned previously, the formula acts in tandem with the magnetic core in the brush to pull lashes up and out. For Helfrich and her team, creating the magnetic technology was the hardest part of development. "Through many rounds of testing, we discovered that placing the magnet at the very center core of the brush was the secret to pulling lashes up & out during application," she says. "Next, we had to determine the right weight and strength for it to pair perfectly with the magnetic formula. A magnet too strong would pull too much formula onto the brush and get messy; a magnet too weak wouldn’t attract enough formula to create extreme length. Eventually, we found the perfect balance." What it is: An extreme lengthening mascara that uses a magnetically charged brush, which pulls the magnetic, mineral-enriched formula up and out beyond the tips of your lashes. The formula is designed to be water-resistant, lightweight, buildable, and claims to give 36 hours of wear without smudging or flaking. That you can create long lashes with just the right amount of volume in just a few swipes. It’s foolproof. We were immediately impressed with the formula and how effortlessly it coated our lashes. Even after layering it through our lashes just a few times, we had impressive length. It also kept our lashes well separated, and they didn’t clump together.

You want your lashes to look long and lifted. Perhaps you can’t live without your eyelash curler, or you have monthly LVL treatments; this is the mascara you’ve been waiting for. The wear: Our lashes stayed looking full and lifted all day, and the formula never felt dry, heavy, or uncomfortable. However, the formula does tend to smudge. When we baked under our eyes, we didn’t see any smudging along the lower lash line until after about six hours, but when we didn’t set our makeup with powder, we did see more smudging after just a few hours. If you tend not to have oily skin, then you might not have any smudging at all. A mascara that lengthens and provides volume that isn’t clumpy; spidery-looking lashes give me the shudders!Many people find the original they’re Real! Mascara hard to remove. However, it’s all about the formula you use to take it off. Benefit has a dedicated they’re Real! Remover if you’d like to stay within the range or I’d recommend a bi-phase eye makeup remover. A bi-phase formula combines two phases of oil and water mixed, which lift away stubborn, long-wear makeup without pulling or tugging. One of my favourites is La Roche-Posay Respectissime. The length it gave my lashes, it was like magic! Where did they come from? I genuinely believe the effect this mascara gives is like an LVL lash lift! The results: Wow! The new formula adds instant length and makes lashes look super pretty. You can choose to apply a few swipes for daytime or keep swiping it on for more drama. We say swipes because we don’t recommend using this to build up coats and coats, as it will get clumpy if left to dry between layers. Instead, keep swiping the brush through while it’s wet to perfect your look. We have BIG beauty news; Benefit, the UK’s number 1 premium mascara brand has a new launch! The best-selling they’re Real! range, known for its ‘lashes beyond belief’ formulas, is welcoming a new product to its line-up, and it’s unlike anything we’ve seen before! Drumroll please (and a sharp intake of breath) for the Benefit They’re Real Magnet Extreme Lengthening & Powerful Lifting Mascara.

About the brand: Benefit Cosmetics is known for its best-selling mascaras, primers, bronzers, and eyebrow products. About My Lashes: Average length but disappear on camera Wiggle the brush from the root of your lashes to the tips. Allow for a few seconds of drying time, and apply another coat if desired.

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When I think about mascara, Benefit Cosmetics is one of the first brands to come to mind. As the #1 mascara brand in the U.S, it's safe to say they know how to create lash lengthening, curling, and volumizing products that people love. Anchoring their lash offerings is the They're Real! Mascara family. You're likely familiar with They're Real! Lengthening Mascara, which has garnered praise from makeup artists and Byrdie editors alike. But today, meet the newest mascara launch from Benefit Cosmetics: the They're Real! Magnet Mascara.

Tip: Swirl your brush instead of pumping it; this will limit the amount of air in the tube and improve the longevity of your product. The force of the magnet is subtle, so you can't feel it working — but you can see the results immediately. I usually spend loads of time trying to get my brush into every little nook and cranny of my eye, but the magnetic pull of this formula against the brush does all of that for me. So not only do my lashes look longer and fuller than normal, I can get them that way in a fraction of the time.

The Verdict

Our verdict: We’re pretty obsessed with the new formula! It’s very easy and fast to work with and we loved the lift and length it gave. Even though it does smudge sometimes, it hasn’t stopped us from using it, and we love it as an everyday mascara. Will we be buying the OG They’re Real! Mascara again? We feel kinda bad, but we love the new version so much more, simply for the fact it builds up so fast and adds way more lift and length. However, if you do prefer a more natural-looking, fluffy lash, then you may prefer the original. And I haven't even mentioned the other innovative thing about this mascara: the "wiper." Do you ever pull a mascara brush from its tube and think, "Holy shit, that's way too much," so you've got to wipe half of it off? For They're Real! Magnet Mascara, Benefit made the opening of its tube slightly smaller than necessary so that it scrapes away all the excess product from the brush as it's being pulled out.

danicag14 Length for days This mascara adds clime and length. Curls lashes nicely while separating for a more lengthy yet natural look. I would definitely recommend using this mascara. How it works: Custom-designed zig-zag bristles are strategically positioned to fan out, separate, and define lashes, while the magnetic formula helps to extend your lashes by up to 40%! When I was finished applying the mascara and inspected my lashes in the mirror, I was every bit impressed. This mascara helped me achieve my goal of having lashes that pop on camera, so it's safe to say it has won me over. The lengthening effects were clearly visible, making it appear as though I glued on a pair of fluttery faux lashes. Though there were a few small clumps on my lashes post-application, that's not a dealbreaker for me. The dynamic formula allows it to provide stunning definition, volume, and length that lasted all day. And if you're wondering, it didn't flake or smudge at all. Magnets are usually heavy, but this magnet mascara is light as air. When applied, you can barely feel the lightweight formula, which is why lashes stay lifted all day long. lylag10 Good mascara Benefit Cosmetics' They're Real! Magnet Extreme Lengthening Mascara is well-regarded for its lengthening and separating properties, making it a suitable choice for those who desire dramatic, well-defined lashes. If you prioritize length and separation in your mascara, this product may be worth trying to achieve an eye-catching lash look.

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yes! As you can see my from my picture, it gave me length and body. I’m wondering where all of those lashes hiding? I would, but I would need to pair it with primer because I found after around 6 hours of wear it smudged on me. But this happens a lot to me with mascaras because my eyelashes touch my brow bone frequently. Lashes look long and lifted; Benefit did an instrumental test on 21 women and the results were that lashes looked 40% longer! The proof is in the picture too, scroll to the team review section for my own before and after to see the effect for yourself. One coat later and I was pretty impressed. If I was going out of the house I would definitely go in with another coat or two, as the mascara definitely focuses on length over volume (thanks to the magnetic fibres which cling to the ends of your lashes as you pull the wand away).By the evening, there was a slight transfer on my eyelids, which I usually expect as my skin can be quite oily. However, the staying power was proved by the removal process, requiring a little more elbow grease and good faith to remove all traces.